Cable Industry


ROOK has a division dedicated to business promotion for the optical fiber, copper Telecom, instrumentation & Control, Power and specialty cable sectors. The ROOK marketing support is spread across India and with dedicated focus in the industry, ROOK has strong customer relationship in place.

The focus is on representation for overseas manufacturers of cable raw materials, cabling machinery and related products. Through its network of branch offices and associates ROOK offers cabling material suppliers a one stop solution to effectively market products in the Indian cable industry. ROOK handles approval with authorities, product sampling and acceptance, assistance in long term contracting, assistance in maintaining long term business relationship in the cable industry…. Effectively bridging India.

The sales & marketing is handled by a team of engineers with long years of experience in the cable industry. There is no stocking of raw materials. However, in consolidating the requirements across the country and offering a bigger volume to the overseas vendors ROOK aims to provide competitive pricing and better technical support for the cable industry.

ROOK offers E-glass yarns, industrial yarns and cable making machinery from ROBLON, Denmark (, PVC granulates and dry blends from BEGRA, Germany ( and is in the process of aligning with other reputed manufacturers of cabling materials from across the globe.